Author: Hanqi Chen

Imagine you are an activist for a social movement. Describe how you would use digital media to promote your cause, backing up your choices with information from the required readings, the suggested readings, and high-quality sources you find on your own.

Reflect on how data driven digital advertising and marketing shapes individuals, for better or worse. Use specific examples of specific adverts or digital marketing campaigns to illustrate your key points. 

whether social media is good or bad for users’ well-being

Social media has become a necessity in the daily life of contemporary people. It is not only a platform for people to communicate and obtain information, but also has a profound impact on our psychological state and social interaction. However, whether the impact of social media on happiness is positive or negative has long been controversial.

Although many studies have shown that social media may have a negative impact on happiness, its advantages may outweigh its disadvantages if used responsibly and appropriate measures are taken. As Büchi (2021) pointed out:

“Digital media itself is neither harmful nor beneficial, but the digitization of society and daily life will undoubtedly affect happiness.”

84.9% of the data set showed a statistically significant positive correlation between Internet access and happiness

Oxford University, 2024