digital advertising – BLOG 2
Back in early 2011, the Coca-Cola Sydney office was facing challenges with brand engagement. Most notably among young folks.
Traditionally, The Coca-Cola Company used uniform, global marketing campaigns. However, the one-size-fits-all approach needed to be fixed.
Seeing this, the local marketing team was tasked with revitalizing the Coca-Cola brand.
The team famously proposed personalizing Coca-Cola labels with individual names. Personalizing a can or bottle of Coke to the individual.
They launched the new campaign in Australia nationwide on October 1st, 2011.
