Author: Zijia Zhou

Imagine you are an activist for a social movement. Describe how you would use digital media to promote your cause, backing up your choices with information from the required readings, the suggested readings, and high-quality sources you find on your own.

Reflect on how data driven digital advertising and marketing shapes individuals, for better or worse. Use specific examples of specific adverts or digital marketing campaigns to illustrate your key points.

Reflect on whether social media is good or bad for users’ well-being. Use examples that reference the design of platforms, their business models, and the type of practices and content they host.

Since social media is relatively new to us, conclusive findings are limited. The research that does exist mainly relies on self-reporting, which can often be flawed, and the majority of studies focus on Facebook. That said, this is a fast-growing area of research, and clues are beginning to emerge. BBC Future reviewed the findings of some of the science so far

Chen, Y. A. (2023)